![525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]](https://megaphone.imgix.net/podcasts/fee12d68-5601-11ef-a192-b392149ac7c1/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]")
525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]
Description
In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling with postpartum hair loss to discovering the need for better hair care solutions, Rina and Floriye explain how their personal experiences led to the creation of SISTERWOULD. They dive into the challenges of developing their innovative products, including the decision not to patent their tactile imprinting system to encourage industry-wide inclusivity. The duo also discusses their strategic pre-launch efforts, which included building a community and leveraging their backgrounds as influencers.
In this episode, learn learn:
- How to leverage personal experiences to create innovative products
- The importance of inclusivity in the beauty industry
- How to build a brand with purpose with a focus on community
- Strategic pre-launch marketing and influencer collaborations
- Overcoming challenges in product development and manufacturing
- Tactics for building customer loyalty and driving repeat sales
- And much more beauty brand advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
![544: Foundr’s BEST of 2024: Hear From The World's Greatest Entrepreneurs [VIDEO]](https://megaphone.imgix.net/podcasts/a75bf5ba-8ab2-11ef-862b-a33cf89b65e1/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "544: Foundr’s BEST of 2024: Hear From The World's Greatest Entrepreneurs [VIDEO]")
![543: How She Made $50M Buying Boring Businesses | Codie Sanchez [VIDEO]](https://megaphone.imgix.net/podcasts/2e658c0e-abe4-11ef-a98c-835742cbccdb/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "543: How She Made $50M Buying Boring Businesses | Codie Sanchez [VIDEO]")
![539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]](https://megaphone.imgix.net/podcasts/15464dde-a631-11ef-95ed-7bd0429064a0/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]")
![538: He Built a $2.9B Home Fitness Empire | Carl Daikeler [VIDEO]](https://megaphone.imgix.net/podcasts/8091cd78-9d69-11ef-a4d0-f3a48da66e50/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "538: He Built a $2.9B Home Fitness Empire | Carl Daikeler [VIDEO]")
![537: He Made $3.6B Selling Fitness Trackers | WHOOP founder Will Ahmed [VIDEO]](https://megaphone.imgix.net/podcasts/dff5586e-9bdb-11ef-80b8-9f0b6574ea15/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "537: He Made $3.6B Selling Fitness Trackers | WHOOP founder Will Ahmed [VIDEO]")
![536: He Made $450M Selling TV's for $0.01 | Ruslan Kogan [VIDEO]](https://megaphone.imgix.net/podcasts/7e4ab1b4-967b-11ef-b9cf-f7a95f23d266/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "536: He Made $450M Selling TV's for $0.01 | Ruslan Kogan [VIDEO]")
![535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]](https://megaphone.imgix.net/podcasts/2ff4f524-91a8-11ef-a9e7-4fc154efc215/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]")
![533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]](https://megaphone.imgix.net/podcasts/12fec9ac-7ee5-11ef-add7-235f69544e36/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]")
![532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]](https://megaphone.imgix.net/podcasts/1ada22ce-7af4-11ef-88fd-1737be9c41f1/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]")
![529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]](https://megaphone.imgix.net/podcasts/0e0b8072-68e5-11ef-87d6-37f141ea3b62/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]")
![528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]](https://megaphone.imgix.net/podcasts/82a53288-64ea-11ef-a980-fb965e023c45/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]")
![527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]](https://megaphone.imgix.net/podcasts/fe7ef692-64e9-11ef-96d8-ef006befdca9/image/4806927f8c07f4a0b808cebe607b463b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress "527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]")
United States
